Apple Commission picks new president
Yakima Herald-Republic
Todd Fryhover President, Washington Apple Commission
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Members of the Washington State Apple Commission didn’t have to go far to find a new leader for the apple industry’s overseas promotion arm.
Todd Fryhover, current export manager, will be the commission’s new president, the commission announced Thursday.
He was selected during a commission meeting in Yakima.
Fryhover, 46, succeeds Ken Severn of Yakima, who served as interim president since August. Former President Dave Carlson of Yakima had been placed on administrative leave on Sept. 1.
Commission Chairman Cragg Gilbert said in a news release Fryhover brings the type of experience in international marketing and sales the industry needs at the present time.
Washington state growers produced a record crop of apples this year, nearly 109 million boxes, that will require a strong export market in the midst of a worldwide economic downturn.
Fryhover is a native of Wenatchee. He has worked in international sales the last 16 years. He is a graduate of the University of Idaho.
The commission, authorized under state law in 1937, provides promotional support for the sale of Washington apples overseas. The commission receives 3.5 cents for each box of apples sold to finance its programs.
The commission’s annual budget is about $8 million.

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