Oh Joy, a popular food and design blog, featured Copper Pot Caramels’ sea-salt caramel chews in a post today on what blogger Joy Deangdeelert Cho was snacking on. Here’s her description:
“They’re soft, salty, buttery, and don’t stick to your teeth!”
For some perspective on the popularity and reach of the blog — the blog’s Facebook page has more than 18,000 likes, nearly 50,000 people follow Cho on Twitter and a whopping 14.4 million followers follow her on Pinterest, which has been a haven for anything food- and design-related.
So definitely a big promotion for Copper Pot Caramels.
Kadee Gray, a Yakima native who blogged for Yakima Valley Bride a few years back, expressed how thrilled she was for Copper Pot Caramels:
“That’s awesome! <3 for Yakima. I absolutely love @ohjoystudio’s blog, great blurb,” Gray wrote to me on Twitter.
UPDATE 4:23 PM: I had a chance to talk to Colleda Monick, who says this blog feature aligned well with the company’s marketing plan.
“We wanted to get out there and get more publicity and market ourselves in a way that was affordable for a small business,” Monick said.
The design and food blogosphere seems like a good place to start. Monick said she has read the Oh Joy blog for some time now and thought it would be a good fit for a feature.
“We feel our aesthetic and our packaging fit with who she is and what she likes,” she said.
With that in mind, Copper Pot Caramels sent their product to Cho to try.
Monick admits that the turn of events is “not as exciting a story line” as if Cho happened to stumble upon the product.
But sending the product hardly guarantees anything. Cho notes on Oh Joy that she receives dozens of such submissions every day and that she posts about “items, things and experiences that I genuinely like.”
“Getting featured on Oh Joy is the first step in the process of getting recognized,” Monick said. “It’s a huge honor for us.”
“Our goal is to get featured in a more standard publication like Sunset, Bon Appetit, Martha Stewart,” she said.