The ownership group behind Yakima’s new West Coast League baseball franchise announced Friday that a website has been launched to enable fans to participate in a contest to name the team.

Pacific Baseball Ventures, which also owns and operates the WCL’s Walla Walla Sweets, has invited Yakima area fans to produce a nickname for the team, which will begin competition next season, as well as provide input regarding other aspects of the club.

“We are excited to get started in the market,” PBV vice president Zachary Fraser said in a news release. “We want feedback and input from the very fans that are proud to call the Yakima Valley their home. This will help us develop a brand that is something that the whole community can rally around.”

Fraser, a member of the ownership group, is also the Sweets’ general manager.

Naming contest participants are asked to log onto www.yakimabaseball.com. In addition to allowing fans to make suggestions for the team’s nickname, the site provides information about the coming season, the ownership group and chances for fans to express ways in which they would like to participate with the team.

Those in the naming contest will be entered into a drawing to win two season tickets, a personalized team jersey and a chance to throw out the first pitch at a game next season.

In addition to the website, PBV has also launched Facebook and Twitter sites on which fans can interact with the franchise. Yakima WCL 2014 can be found at facebook.com along with searching for Yakima WCL Baseball. Twitter participants can access the handle @WCLYakima2014.

The PBV group last May was awarded a franchise for Yakima in the WCL, which is a wood-bat summer league for college players. The team will play in Yakima County Stadium starting next June.